CS&E News

Wall Street Journal story features CSE expert on personalization technology

July 18, 2008

A story in the Wall Street Journal featured CSE professor John Riedl as an expert in personalization technology, focusing in on his evaluation of the use of recommender systems used by Web sites such as Netflix and Amazon.

In the story, the benefits and perils of personalized computer recommender technology are debated. Riedl emphasized the need for people to rely on both computer recommendations and human wisdom to make judgments about things like what books to read or what movies to see. For more information about this, visit the story ‘Technology Gets Personal.’

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