Special Colloquium: The New ABCs of Research: Achieving Breakthrough Collaborations
Please join us for refreshments in 3-176 Keller Hall from 2:00 pm - 2:30 pm preceding Dr. Schneiderman's lecture.
Abstract: Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years. Evidence is growing that these new guiding principles produce papers that on average elicit twice as many citations. These principles will enable students, academic researchers, business leaders, and government policy makers to accelerate discovery and innovation.
Bio: Ben Shneiderman (Wikipedia, UoMaryland) is a Distinguished University Professor in the Department of Computer Science, Founding Director (1983-2000) of the Human-Computer Interaction Laboratory, and a member of the Institute for Advanced Computer Studies at the University of Maryland, College Park. Across an accomplished career, Ben made pioneering contributions in the fields of human-computer interaction, user-interface design, and information visualization that are used ubiquitously today in our work and personal lives including the design of touchscreen keyboards, tools for data exploration, photo tagging, and tree mapping. He also defined the research area of universal usability to encourage greater attention to diverse users, languages, cultures, screen sizes, network speeds, and technology platforms. Ben is a member of the National Academy of Engineering; a Fellow of the Association for Computing Machinery, the American Association for the Advancement of Science, and the National Academy of Inventors; and recipient of numerous research and career achievement awards. Ben has consulted for many leading companies on the design of their platforms including Apple, IBM, and Microsoft. His recent work on the New ABCs of Research focuses on the power of integrated approaches to research and the power of collaborations.